The Minister of Domestic Trade and Consumer Affairs YB Dato’ Shahrir Bin Abdul Samad visited Perfect Food Manufacturing (M) Sdn Bhd and launched the “Julie’s Smart Buy” campaign at its factory in Alor Gajah, Melaka. 

 

In response to the Government’s calling for the private sector to reduce the prices of their products in conjunction with the Ministry’s Price Reduction Campaign recently, Perfect Food Manufacturing, the manufacturer of the leading local biscuits Julie’s takes the lead to reduce the prices of its products in the “Julie’s Smart Buy” campaign. In Malaysia, cream cracker is the most consumed biscuit. It has become the staple snack food amongst many Malaysians. Julie’s cream cracker called Golden Cracker has been enjoyed by many for more than 20 years in Malaysia. For this campaign, Julie’s Golden Cracker is chosen to spearhead it in order that it will benefit most consumers. It is the biggest pack in the market and gives good value.

“Julie’s Smart Buy” campaign is not only about price reduction but also to remind consumers to be smart when choosing products without compromising on quality and food safety. Food safety and quality control is a priority at every stage of Julie’s biscuit manufacturing process. Julie’s has always adhered to international quality management system since the very beginning. Quality and hygiene have become the hallmarks of Julie’s products.  

Julie’s ability to reduce their prices is due to a few reasons. The drop in oil price and other raw materials such as flour, sugar and oil, and packaging materials have resulted in lower operating costs. More importantly, Julie’s is committed to contribute to the country’s efforts in handling the impending effects of the global economic downturn. “Julie’s Smart Buy” campaign reflects its care and concern for the consumers in difficult times. Its affordable prices aim to ease the burden of consumers in coping with the current economic crisis that is affecting most Malaysians.